In the news release, Anthony Geisler, Gary Brecka, and Tony Robbins' Lifeforce Launch Ultimate Longevity Center -- Poised at the Center of an $8 Trillion Global Longevity Boom, issued Dec. 8, 2025 by Sequel Brands over PR Newswire, we are advised by the company that changes have been made. The complete, corrected release follows, with additional details at the end:

Anthony Geisler, Gary Brecka, and Lifeforce Launch Ultimate Longevity Center — Poised at the Center of an $8 Trillion Global Longevity Boom

Sequel Brands founder Anthony Geisler partners with world-renowned longevity expert Gary Brecka and Lifeforce, the world's leading longevity medicine platform — to make innovative health, wellness, and longevity solutions accessible to everyday Americans.

NEWPORT BEACH, Calif., Dec. 8, 2025 /PRNewswire/ -- Sequel Brands, led by founder Anthony Geisler, today unveils the fifth brand in its portfolio: Ultimate Longevity Center, a groundbreaking wellness concept developed alongside "The Ultimate Human" Gary Brecka and powered by Lifeforce, the world's leading longevity medicine platform.

By pairing Brecka's science-backed thinking with Lifeforce's clinical expertise and Sequel's immersive in-person model, Ultimate Longevity Center brings leading human-optimization tools to the public at scale – delivering longevity solutions in local, easy-to-access settings.

"Gary Brecka is the most trusted voice in this space," said Geisler. "And with Lifeforce – an organization that has spent the past five years building one of the most comprehensive data sets on proactive health – we're taking decades of collective expertise and making it accessible to anyone who not only wants to add more years to their life, but also add more life to their years."

The announcement comes as the healthy-aging sector accelerates, with UBS projecting the global longevity economy to reach $8 trillion annually within the next four years – one of the fastest-growing areas in human health.

Dugal Bain-Kim, Co-Founder of Lifeforce, shared their excitement for the partnership, noting: "We're thrilled to be partnering with Anthony and the Sequel team to build something that will help millions of people live at their best. We started this company to make cutting edge longevity services accessible and that's why there is no better partner for us. This concept is launching at the perfect moment—just as the longevity boom is about to go to a next level and we're excited to bring this to Lifeforce's community and beyond."

Scaling Expertise for the Masses

Historically, access to advanced longevity protocols has been limited to those with specialized resources or medical networks. Ultimate Longevity Centers aim to change that, empowering individuals nationwide to learn, access, and choose from a broader range of health and wellness solutions. As envisioned, members will be able to walk into a center, receive an assessment, and choose solutions targeted at helping them achieve their personal health and performance goals.

"Ultimate Longevity Centers bridge the gap between evolving science-backed thinking and everyday life," Brecka added. "It's about taking tools and knowledge that those with specialized access have historically had and bringing that access within reach of main street America."

A Localized, Easy-Access Model Built for the Future

Ultimate Longevity Centers create something missing from today's market: a physical destination where advanced wellness thinking becomes tangible and easy to navigate. Each location delivers an immersive, high-touch experience that simplifies a category traditionally seen as complex and out of reach.

Guests will be able to choose from two core offerings:

1. Experiential Wellness for All - Access to Advanced Wellness Equipment and Modalities
   A curated wellness environment featuring red light therapy, hyperbaric chambers, cold plunges, hydrogen baths, and more – once cost-prohibitive tools now available in a guided, one-stop setting.
2. Personalized Analysis – Access to Data, Empowering Personal Choice
   Programs built from biomarker analysis, testing, and metabolic profiling, with personalized protocols incorporating solutions as they emerge – such as NAD, GLP-1, HRT, peptides, supplements, and IV therapies. Designed for both novices and wellness enthusiasts, these solutions will provide personalized insights and a clear range of actionable steps they can choose from to pursue their health and wellness objectives.

Redefining the Standard of Health and Wellness

Ultimate Longevity Centers aim to transform specialized knowledge into actionable, accessible solutions for everyday Americans. With the added support of Lifeforce's scientific credibility and clinical framework, the brand strengthens its ability to make longevity accessible, understandable, and actionable.

This foundation positions Ultimate Longevity Center not just as a wellness concept, but as a defining player in the emerging longevity economy – one built to scale nationwide and meet consumer demand as the longevity market surges.

For franchise inquiries and more information, visit https://ultimatelongevitycenter.com.

Correction: An earlier version of this release incorrectly name-dropped one of the founders of Lifeforce. The accompanying image with the caption "Anthony Geisler partners with world-renowned longevity expert Gary Brecka and Lifeforce" also replaces the one included in the earlier version.

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SOURCE Sequel Brands