Karan Brar, Sophie Reynolds, and Mediaplanet: Raising Awareness and Reducing Stigma for Those Living With Epilepsy
PR Newswire
NEW YORK, March 28, 2025
NEW YORK, March 28, 2025 /PRNewswire/ -- Epilepsy affects millions of people worldwide, with individuals facing unpredictable seizures that can impact their daily lives, relationships, and employment. Despite being one of the most common neurological conditions, epilepsy continues to be shrouded in stigma, with many individuals experiencing societal discrimination and misconceptions. To raise awareness of this condition, combat stigma, and empower those living with it, Mediaplanet announces the launch of its "Epilepsy" campaign, which hits newsstands in today's edition of USA Today and is available online.
For those living with epilepsy, navigating everyday tasks can be daunting. From the fear of having a seizure in public to the uncertainty of when the next episode might occur, individuals often carry a heavy emotional burden. There is also the challenge of accessing proper care and understanding the latest treatment options, which can lead to feelings of isolation and uncertainty. These factors make it critical to advocate for and share resources with people managing epilepsy, so they can educate and empower themselves, and access the necessary care to live their best lives.
Karan Brar and Sophie Reynolds — hosts of "The Now What Podcast" — grace the cover of "Epilepsy." Brar and Reynolds were roommates and Disney Channel co-stars of Cameron Boyce, who had epilepsy and died from complications related to the condition in 2019 at the age of 20. Since Boyce's death, Brar and Reynolds have become vocal advocates for the epilepsy community, through their work with The Cameron Boyce Foundation and their podcast.
In an exclusive interview with Mediaplanet, Brar and Reynolds talked about the goal of their podcast and offered words of encouragement for those managing an epilepsy diagnosis. "A major gap in understanding epilepsy is the many misconceptions, like the different types of seizures and what causes epilepsy," Reynolds says. "It's an individual condition, and the stigma often prevents people from asking questions. To close these gaps, we need open conversations and for people to educate themselves."
The print component of "Epilepsy" is distributed in today's edition of USA Today in New York, Detroit, Chicago, Pittsburgh, and more, with a circulation of approximately 150,000 copies and an estimated readership of 450,000. The digital component is distributed nationally, through a vast social media strategy, and across a network of top news sites and partner outlets. To explore the digital version of the campaign, visit: https://www.futureofpersonalhealth.com/campaign/epilepsy/
This campaign was made possible with the support of Epilepsy Alliance America, International League Against Epilepsy, The Epilepsy Foundation, American Brain Foundation, National Association of Epilepsy Centers, Sophie Reynolds & Karan Brar, and features paid content from LivaNova.
About Mediaplanet
Mediaplanet specializes in the creation of content marketing campaigns covering a variety of industries. We tell meaningful stories that educate our audience and position our clients as solution providers. Our unique ability to pair the right leaders with the right readers, through the right platforms, has made Mediaplanet a global content marketing powerhouse. Our award-winning stories have won the hearts of countless readers while serving as a valuable platform for brands and their missions. Just call us storytellers with a purpose. Please visit www.mediaplanet.com/us for more on who we are and what we do.
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SOURCE Mediaplanet
